BECAUSE is the best.
Because BECAUSE helps you get to the why behind the what.
Because BECAUSE helps you uncover the real / hidden problem behind the visible / obvious problem.
Because BECAUSE helps you understand what people really think, not just what they say.
Because BECAUSE serves to shape a question and to form an answer.
Because BECAUSE helps you describe the benefit behind the feature.
Because BECAUSE helps you pinpoint the evidence (or feature or attribute) for the benefit you are promising.
Because BECAUSE connects an opinion to its evidence.
Because BECAUSE is a conjunction, an explanatory bridge, that helps us make sense of complexity.
Because BECAUSE forces you to think a lot harder, before you speak.
Because BECAUSE reveals what's just a hot-take, and what's worth listening to.
Because BECAUSE is the most powerful world in Innovation.
Here's a thought experiment...regardless of whether Innovation is on the list today:
Challenge yourself to use the word BECAUSE as many times as you possibly can today...even when it seems absurd.
...BECAUSE then you'll feel the power of BECAUSE.