Delivering growth via Innovation that compounds
We help innovation leaders in organisations, both big and small, design innovation systems that turn customer & cultural insights into profitable new products, services, and experiences.
Human motivation. AI processing power. Systems thinking.
Photo by Sonia Cervantes
Innovation theatre is expensive
Many organizations are running innovation the same way they did before AI. Workshops that produce Post-It Notes and decks. Insights that though valuable sit unused. Ideas evaluated by opinion, not evidence.
The result can be innovation pipelines that stall, budgets that evaporate, and teams that stop believing change and growth through innovation are possible.
We take a different approach.
We audit your existing innovation system. Identify the feedback loops, bottlenecks, and hidden constraints. Then we build a roadmap that integrates what humans do best (understanding emotion, context, and meaning) with what AI does best (processing complexity, finding patterns, synthesizing at scale).
Every engagement is designed to compound. The insights, frameworks, and methods we develop become reusable assets for your team, not one-time deliverables.
Photo by KLT Dinusha
Services - How we work with clients
InnoAudit
Diagnose how your current innovation system is performing and where the highest-leverage improvements lie.
Outputs:
- System map of innovation flows
- Prioritized improvement roadmap
- Quick-win recommendations
Innovation Strategy
Build a bottom-up strategic roadmap that identifies where and how to innovate, grounded in the market and organizational capability.
Outputs:
- Opportunity platform
- Prioritized pipeline
- Resource allocation model
Insights to Ideas
Gather and synthesize multiple insight sources (customer, category, capability) to generate and validate new innovation territories.
Outputs:
- Insight synthesis
- Idea generation sprint
- Validation criteria
Proposition Development
Transform validated ideas into compelling propositions with clear features, benefits, and business cases.
Outputs:
- Proposition architecture
- Value chain mapping
- Go-to-market brief
Photo by Helena Jankovičová Kováčová
Why we're different
Systems thinking, finally unlocked.
For decades, systems thinking has promised better innovation outcomes - in theory. But human cognitive limits have made it impractical at scale. Our brains just can’t cope.
AI changes that. With the right context engineering and agentic architecture, we can now map complexity, model feedback loops, and identify leverage points that were previously there, but invisible.
Human-feels x AI-reals.
We combine what humans uniquely understand (emotional drivers, social context, lived experience) with what AI uniquely enables (pattern recognition across vast datasets, scenario modeling, synthesis at speed).
The result: innovation strategies grounded in how people actually behave, not how we wish they would.
Work that compounds.
Every project is structured to generate reusable assets. Frameworks become templates. Insights become principles. Methods become playbooks.
Your innovation capability grows with each engagement.
Photo by Engin Akyurt
Team
BeMoreMeadow is led by Ned Colville
Ned has spent 25 years leading innovation and brand strategy engagements for clients including AB InBev, Barclays, Bayer, Bentley, Camelot, The Coca-Cola Company, Diageo, IKEA, JLR, Johnson & Johnson, Kempinski, LEGO, Liberty Global, LSE, Prudential, Real Madrid, SABMiller, Santander, Silversea, T-Mobile, Tesco, and Unilever.
BeMoreMeadow brings together his expertise in systems thinking, innovation strategy, and AI-enabled consulting to help organizations innovate with clarity and confidence.
He is currently writing The Meadow, The Mycelium, and The Magician, a business parable about human-centered innovation in the age of AI.
Follow the journey on LinkedIn → linkedin.com/in/nedcolville
Photo by Celine J.
Start with InnoAudit
Book a 30-minute diagnostic call. We will discuss how we might work together to map your current innovation system, identify the highest-leverage improvement, and outline a path forward.
No obligation. No pitch deck.
Publishing thank yous to brands, products, services and experiences that we admire and that make us smile. #InnovationGratitude
Sharing innovation aphorisms, that we’ve collected and collated (ahem, borrowed and stolen) over the past 25 years. #InnovationWisdom
Get in touch directly
+44 7932 644 447
BeMoreMeadow is the trading name of Sandford Ventures Limited, registered in England and Wales.
Company Number: 16873653. Registered office: 86-90 Paul Street, London EC2A 4NE
© 2026 BeMoreMeadow. All rights reserved.