Dear Abel & Cole, Thank you for inverting received wisdom and having the confidence to proudly state that you're a brand “Where inconvenience is a good thing”. And that with you – or perhaps in general – “Difficult tastes better”.
Thank you for being proud about who you are and even better for not falling into the trap of trying to disguise inconvenient truths – you've clearly worked out that this simply wouldn't work for you.
Thank you for turning what for many mainstream players would be conceived of as weaknesses into advantages – have you been reading about liberating constraints?
And thank you for telling it like it is: why you're less convenient, why you're more expensive, why your produce won't last as long. You clearly know and respect your audience and believe that they have the same values as you.
Thanks again Abel & Cole. Ned