Dear Maison Sassy, Thank you for doing the “new-and-modern-interpretation-of-a-traditional-category” as brilliantly as I’ve ever seen.
You’re not just checking the boxes, you’re slam dunking them.
Brand story – check.
Thank you for: A tradition made in Normandy. Le Chateau de Sassy. Since 1853. Xavier and Pierre-Emmanuel working with Michelin Chefs and Mixologists.
Authentic.
Distinctive design – check.
Thank you for: your clean, elegant and modern design and brand assets, all with a clear nod to your heritage...
I love the modern interpretation of the heraldic shield and the orangy-pinky, (I hope you have a name for it?) colour in particular.
Um...Distinctive.
B-Corp and 1% for the Planet movement – check.
Product story – check.
Thank you for: carefully reworked ancestral recipes; the cellar master; free from additives and concentrates; 100% locally sourced; 20 varietals of apples and pears. The gentle method used in champagne production; Apples from Normandy orchard trees that take up to 8 years to mature compared to just 3 years for most commercial cider producers.
Deliciously crafted.
Product range – check.
Ciders, Calvados. And what’s this? Cidre Rose? Cidre Brut? Poire? With Champagne style corks? Not sure I know about those, but they look and sound great.
Healthier alternative – check.
Thank you for: Lower ABV; Fewer calories. Gluten free, vegan and vegetarian friendly. In particular, thank you for Cidre 0.0%. It’s as delicious as it is elegant.
Au courant.
Guidance for usage and ritual creation (Cocktails, Food Pairing) – check.
(UK) distribution heading in the right direction – check. Waitrose, Tesco, Laitwaithes, Amazon.
Activation (Terrace Takeovers) – check.
But oh no! What’s this? SOLD OUT?!
I suppose it’s a good thing, right? You must be doing well.
So I’m going to thank you in advance for getting on the physical availability case.
Thanks again Maison Sassy. Can’t wait to get my hands on some more. Ned